About
ABOUT
Hi, I’m Alex.
I’ve spent over a decade using artful content strategy to connect with audiences and uncover what inspires them to engage. Now, I’d love to use that experience to tell your story.
EXPERTISE
My work spans a wide range of industries, roles, and responsibilities—from managing the communications for multimillion-dollar grants and university marketing strategies to leading in-house marketing teams and directing content and SEO for digital agencies.
I’ve partnered with small businesses and big-name brands alike, delivering data-driven strategy, polished content, and results that elevate. Whether I’m analyzing, optimizing, writing, editing, or mapping, I bring the same approach to every project: collaborative, strategic, and deeply invested in your success.
Multi-industry expertise. On the platforms you know and love. To bring you the results you need - without compromise.
I provide full-spectrum marketing services, marrying cutting-edge strategy with unflinching integrity. I love to see my clients succeed, and view every project as a full partnership where your success and mine and joined at the root level. Every project – no matter the scale – will get tailored and committed service from start to finish. No confusing jargon. No information gatekeeping. Just clear and reliable results.
Let's get started
Every project begins with understanding
No matter how large or small our partnership is, research is the foundation. I spend time learning your industry, your competitors, and your brand to ensure every deliverable is aligned with your identity and is poised to set you apart.
Laying the foundation
Crystal clear communication and expectation setting
My goal for each project is to make it clear and stress-free. So, once the research has concluded and the deliverables have been agreed upon, you will get a clearly laid-out scope of work and project timeline. This includes each deliverable, due date, expected results, and a proposed project communication cadence so you are never left wondering about next steps.
Maintaining momentum
Generating and understanding every asset and effort
Now that the details are ironed out, we shift into results mode. While we are executing on every aspect of the project, I will be keeping a close eye on performance and providing you with easy-to-understand weekly updates on deliverable development, engagement data (if applicable), and progress toward our goals. Even the simplest projects that may not include a data element will receive progress reports and clear updates regularly.
Results deep dive + future consult
Examining what we've achieved and charting the path forward
The final touch is a meeting that includes an in-depth review of what we accomplished together, why we saw the results we did, and how you can move forward to continue supporting your goals. I’ll walk you through not only the project work, but also practical steps to maintain the positive momentum even after our project has ended. You’ll leave with a suite of recommendations and full ownership of your assets, so your business can continue to thrive.